• India is the 3rd largest liquor market in the world.
  • One of the fastest growing markets in the world, on the back of demographics & economy.
  • Strong MNC presence with Diageo, Beam Global, Period Richard, Heineken, SAB Miller, Carlsberg and more.
  • Young population - India has amongst the youngest population in the world. 60% of the population is under the age of 30. Further, over 50% of the population is in the working age of 22-54.
  • Rapidly growing consumption – Liquor is increasingly acceptable as a social drink and the urban youth in particular favors it as the preferred alcoholic beverage. Per capita consumption of Liquor is 1.5 liter and has been growing at over 15% in the last few years.
  • The demand for IMFL (Indian Made Foreign Liquor) in Tamil Nadu is set to grow by 20 per cent driving liquor sales to nearly Rs 30,000 crore this year.
  • With over 5.6 crore cases (12 bottles of 750 ml each), about 50 crore litres, sold a year, Tamil Nadu is by far the largest IMFL market in the country. It is closely followed by Karnataka with 5 crore cases, and Andhra Pradesh 4.6 crore cases. Absence of country liquor is the reason for high sales in the southern States compared with Maharashtra where 3 crore cases are sold annually and country liquor is available.
  • Tarmac (Tamil Nadu State Marketing Corporation), the monopoly wholesaler and retailer of liquor, reported sales of Rs 24,500 crore in 2012-13. The year before, the turnover was at Rs 21,700 crore. This year expecting to grow over 20 per cent
  • In Tamil Nadu, which is the biggest brandy market in the country, 80 per cent of the IMFL is brandy, while the remaining is accounted for by whisky, vodka and rum.
  • There are 10 IMFL manufacturers in the State, and there are over 200 brands available in the market. Unlike in the beer segment, premiumisation is not possible in the IMFL category, as the bottlers are not allowed to sell more than 20 per cent of their total utilized capacity as premium products.
  • As the State Government tightly controls the retail price of liquor, and excise duties, sales tax and VAT contribute a bulk of the retail price, the liquor industry contributes substantial revenue to the Government.



2/6-E, Thottakkai Main Road, Karamanikuppam, Puducherry - 605 004 - India
+91 413-220-5199
0/00 Prakara street, Opp to : Bank of Baroda, Bharathiyar Street, Karaikal - 605 004 - India
+91 413-220-5199